Social Media Scandal in Japan — Customer Care and Self Protection
At the end of last year, a YouTube clip featuring a courier throwing a computer monitor into a garden was viewed more than 5 million times in 5 days — it was a painful time for the world’s leading...
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Social Media Recruitment: “So-Katsu”
Activity around new graduate recruitment is very popular in Japan. It takes up most of the last year of University life — getting fresh eyed students ready for a bright future. CV touch-ups, manner...
View ArticleJapanese Social Media Budget: 52% say increase in 2012 — Tips on using your...
More than half of the corporations in Japan have revealed that they will be increasing their budget for Social Media Marketing in 2012 — based on the study carried out by the SendenKaigi team. 100...
View ArticleLawson’s LINE Social Media Journey Vol.2
LINE’s active number of users exceeded 37,000,000 domestically in December 2012. Japan’s total population is 126,650,000. It seems like a future where 1 out of 3 people in Japan will be on LINE is just...
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Digital Marketing for Airlines in Japan
Recently the market share of low cost airline carriers such as Jetstar and Peach has been increasing in Japan. So we are looking at how their digital campaigns have been doing compared to the Japanese...
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Fashion Bloggers in Japan
We all know that the fashion bloggers & Instagrammers are very important for brands and Japan is no exception. Although there are many Japanese fashion bloggers/Instagrammers, they can be quite...
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Digital Music Promotion in Japan
This time on JapanBuzz, we’re looking at digital music promotion in Japan using SNS (Social Networks). Over the last few years the Japanese music industry has evolved to be more social and this gives...
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